Blog: 1st Secret to Selling at Full Price: Find Better Customers | The Sales Hunter
In my post 5 Secrets to Selling at Full Price, I promised I would expand on each of the secrets.
Here is the first one:
1. Find better customers.
Selling to the wrong group is always going to create pricing pressure. Just because a customer shows interest doesn’t make them a customer.
I realize that goes in the face of conventional thinking, but I’m serious when I say this.
Too many times salespeople wind up staring at price cuts as what they see as the only viable option to close a sale, and it’s all because they’re dealing with bad customers.
What is the profile of your customer? Not the profile of your prospect — the profile of your customer.
One of the big problems salespeople deal with is they spend time with people who will give them time or people who they are comfortable with. Often, these people are the people who don’t fit the profile of a customer.
Read complete blog here:
http://thesaleshunter.com/1st-secret-to-selling-at-full-price-find-better-customers/
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