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Report: Pricing Technology - Myths vs. Reality | PricingBrew

Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind

Pricing Effectively in B2B Is Becoming More Challenging

Pricing effectively in B2B has never been easy. But today, increases in pricing transparency, information access, and global competition are conspiring to make a difficult task even more challenging.

For many companies, memories of the last downturn are all too clear. And as a result, most are focused on driving efficiency and productivity to maintain financial health. In this situation, pricing technology would seem to be the right solution at exactly the right time.

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Pricing Technology Utilization In B2B Has Been Growing

The potential of pricing technology is clearly being recognized by many B2B companies. In the last decade,adoption and utilization of pricingtechnology has grown significantlyin response to increasingly difficultmarket conditions.In a recent PricingBrew study, a full 47% of the B2B companies surveyed indicated that they were currently using pricing technology to:
  • Model and analyze pricing data
  • Segment and optimize prices
  • Manage quotes and contracts

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Access the report here:

http://ow.ly/Cdems

 

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